I’m a brand designer and creative strategist.

I'm a brand designer and creative strategist who thrives at the intersection of storytelling, systems thinking, and craft. Over the past 8 years I've led brand identity, presentation, and campaign work for organizations ranging from early-stage startups to a 6,000-person global agency network — including a full brand system for an IPG proprietary AI platform and the visual identity behind KINESSO's global rebrand. I'm as comfortable building a brand from zero as I am maintaining one at scale: developing design systems, presenting to executive leadership, and translating complex ideas into work that's both strategically sound and beautifully made.

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