The Challenge

AIRnyc came to me in 2020 with an established identity that needed to be modernized and brought into a new era of the organization.

Rather than simply refreshing the visual identity, the goal was to create a more cohesive brand system that could support AIRnyc across its growing digital presence, fundraising efforts, communications and community initiatives.

My Role

I began as a brand designer and evolved into a long-term creative partner, working with the organization for six years across ongoing brand, digital, communications and marketing initiatives.

Result

Evolved AIRnyc's brand from a dated identity into a cohesive, modern visual system and served as an ongoing creative partner for six years, supporting the organization's brand, digital presence, fundraising, communications and community engagement.