The Concept

Abol Coffee needed to establish itself as more than a coffee shop. Inspired by Ethiopian coffee culture and the social rituals surrounding it, the brand needed a visual identity that could honor its heritage while feeling contemporary, provocative, and culturally relevant.

My Role

As Lead Designer, I developed Abol's visual and verbal identity, creating a system that balanced cultural heritage with a more modern and expressive point of view.

I extended the identity across packaging and campaign work, including a seasonal campaign and a DJ-driven coffee shop series designed to position Abol as a destination for community, music, and culture.

Result

Built a distinctive brand platform that expanded Abol beyond coffee into culture, creating a flexible identity and campaign system designed to support the brand's role as a space for connection, conversation, and creative expression.