Nest Health: Building a Brand Around Care at Home
Role: Lead Designer
Organization: Nest Health
Project: Brand & Digital Experience
Scope: Brand Strategy, Identity, Web, Social & Campaigns
The Challenge
Nest Health was created to bring holistic primary care into the home, giving families a more accessible alternative to traditional healthcare visits. As an early member of the startup team, the brand needed to establish a clear and cohesive identity that could communicate trust, warmth, and a fundamentally different approach to family care.
My Role
As Lead Designer, I helped shape the brand from the ground up, developing the visual identity and translating it into a complete digital experience.
I designed and developed the website while also establishing the social strategy and creating print, digital, and campaign assets, ensuring the brand remained consistent across every customer-facing touchpoint.
Result
Established a cohesive brand foundation for an emerging healthcare company, extending the identity across strategy, digital experience, social, print, and campaigns while creating a visual language designed to make healthcare feel more personal and accessible.
