The Challenge

Following the formation of KINESSO through the combination of Reprise Digital, Kinesso, and Matterkind, the organization needed to establish a cohesive brand experience across a newly unified global workforce.

My Role

As KINESSO's sole designer and brand steward, I translated the newly established identity into the organization's day-to-day communications and served as the creative point of contact across teams and business functions.

I developed brand guidelines and communication systems while designing executive presentations, social and email creative, event experiences, marketing materials, intranet content, and new-business presentations. I also served as a creative SME on larger organizational initiatives, partnering directly with Executive Leadership, Marketing, Communications, HR, Product, Data, Media, Creative, and PR.

Result

Established a scalable visual communications ecosystem for a 6,000+ employee organization operating across 60+ countries, maintaining brand consistency across 9+ business functions while extending the identity into the everyday experiences that shaped how KINESSO communicated globally.