Polyphonic: An Annual Report for the Underground
Role: Lead Designer
Project: Editorial & Digital Concept
Scope: Art Direction, Editorial, UI/UX & Digital
The Concept
Polyphonic is an editorial concept exploring the underground music industry through an annual report that combines data, opinion, and visual storytelling.
My Role
I developed the art direction and digital experience, creating a visual language inspired by the nostalgia of music culture while incorporating a more contemporary editorial sensibility.
Typography, color, imagery, and interface design work together to create an experience that feels part publication, part digital archive, and part cultural time capsule.
Result
Created an immersive editorial concept that turns an otherwise corporate format—the annual report—into a visual exploration of underground music, independent artists, and the evolving culture surrounding them.